For a legal firm that deals with safeguarding clients’ reputation, having any sort of online controversy can spell the death of your business. That’s why many use review management software for reputation and review management. If you think you are in a pinch, read on to find out some steps to improve your standing online.
Make Sure You Have An Intuitive Site To Give Off The Pro Vibe
As a lawyer, professionalism is your weapon for convincing customers that you are an expert in your field, and therefore at no time you must give them the impression that you are cutting corners in anything. Your website is the first and foremost place customers will find you, and you must make sure that it screams high end. Usability is also to be prioritized, because if the customer is not even able to locate what they want, no matter how well designed your website is, it won’t amount to much.
Have A Regularly Updated Blog For Customer Education
Another way to establish yourself as an authority of your discipline in law is to regularly update the blog section on your website with your views on current topics from a legal standpoint, as well as educating customers about legal situations they may be facing on a day to day basis, ending with the call of action that you are always available to provide them any legal assistance they may need at any time.
Check Out What People Are Saying About You On Social Media
One of the best ways to gauge public perception about your law practice is to frequent local law pages on social media and see what customers are saying about you. However, keep in mind to not confront anyone who may be unsatisfied in public. The key is to approach them discreetly and see if there is a way to make things right with them.
Get Rid Of Negative Backlinks From Your Search Engine Results
As good as backlinks are for bringing in clicks to your site, negative backlinks that are irrelevant to your line of practice or go nowhere may actually be harmful from an SEO perspective. Make sure to get an SEO analysis for your website from time to time to diagnose any such issues and get rid of them before they negatively impact your practice. Also make sure to manage the feedback on Google My Business, Yelp, and other popular review sites.
Create An Entry On Wikipedia If Your Law Firm Is Big Enough
Wikipedia is one of the most popular sites in the world, with results from its pages often lying at the very top of search engine results. The best thing about it is that it is moderated, which means that if you believe your organization deserves to have its own page, you can get one! When people see your name come up on Wikipedia, they will be more likely to take you as an authority in your field.
Guest Blog On Other Reputable Sites On Current Issues
Updating blogs on your own website is great, but there is another thing that you can do to bring in people from all over the internet to your own site, and that is to guest blog on other authority sites that people looking for legal assistance may frequent. Make sure to cover topics that are of interest to customers.
Create A Viral Infographic To Educate Customers On New Laws
An infographic can do wonders for any organization, and due to the fact that they are so easy to take in and interpret, they have a much higher tendency of going viral compared to other forms of marketing media. Make use of this amazing tool to get your name out there as a reputable legal aide.
The last thing you want as a legal assistance provider is to have the sort of reputation that you are actually working to safeguard your clients’ against. And unlike in real life, there are hardly any laws on the internet. However, that in no way means you cannot do anything about what people are saying about you online. Follow the above tops to take back control regarding your reputation among the online space. And make sure to employ a customer review software to better manage your online reputation. Good luck!